Unconventional recruitment of Jeonbuk’s ‘firefighters’ in crisis

Lee Do-hyeon, who led the success of Hyundai Mobis and Archery Association as the new general manager

Chairman Chung Eui-sun’s strong will to rebuild the team

Jeonbuk Hyundai, a professional soccer team that is having its worst season, has begun to revamp its atmosphere by hiring an unconventional new general manager.

Jeonbuk announced on the 30th that it had appointed Lee Do-hyun, former secretary general of the Korea Archery Association (pictured), as its new general manager. Director Lee said, “It is a heavy burden on my shoulders to take on an important role in the prestigious Jeonbuk club,” and added, “I will do my best to run the secretariat so that we can do better in what we have done well and improve in what we are lacking in accordance with the expectations of our fans.” revealed. Director Lee will come to work on the 31st and begin work in earnest.

General Manager Lee is famous as a strategic figure in the sports world. After joining the professional basketball team Ulsan Mobis (now Ulsan Hyundai Mobis) as an interpreter for foreign players in 2002, he was recognized for his abilities and served as the head of the public relations team and then the secretary general. Hyundai Mobis has won the championship game seven times, making it the team with the most wins in professional basketball, and General Manager Lee was with them for six of those wins.

Director Lee, who was recognized for his abilities on the basketball team, later moved to the Korea Archery Association, of which Hyundai Motor Group is the chairman, and served as head of planning and secretary general.

During this period, Asian Archery Federation activities were carried out in parallel, and it was evaluated that Asian archery was advanced to the next level through various plans even amidst the COVID-19 pandemic.

It is known that the Archery Association expressed difficulty in relinquishing this position. This is because Director Lee was a talented person. The surprising appointment of a young and talented sports administrator is interpreted as a reflection of Hyundai Motor Group Chairman Chung Eui-sun’s will to rebuild the team, which was in disarray amid poor performance this season.

Jeonbuk CEO Heo Byeong-gil has been serving as general manager since former general manager Baek Seung-kwon voluntarily stepped down in April last year. However, due to the changed work system, Jeonbuk showed disorganized behavior and finished in second place last year. This year, due to poor performance at the beginning of the season, former coach Kim Sang-sik resigned and coach Dan Petrescu was hired in June, and the team is struggling to reach Final A.짱구카지노 주소

General Manager Lee was given the task of rallying the team at the end of the season, reaping the finale, and planning the direction for the new season.

When Director Lee was working at the Archery Association, the Korea Archery Association was considered the most exemplary sports organization with transparent and efficient management that surpassed that of professional sports teams. With the appointment of General Manager Lee, Jeonbuk is expected to further increase its expertise in club management.

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